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Karen Crow
Health Promotion and Social Marketing Specialist
Karen specializes in developing evidence-based programs that empower people to make healthy choices
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Capabilities
Effective Project Planning & Management
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Development of proposal, project charter, project plan, work breakdown structure, and essential project plans according to Project Management Institute (PMI) guidelines
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Stakeholder engagement and management
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Effective monitoring and evaluation
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Accurate and thorough reporting
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Budgeting and resource allocation
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Creative problem-solving
Sustainable Program Development and Implementation
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Conduct diagnostic assessments
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Utilize best practices for achieving well-defined goals and SMART objectives
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Involve effected populations and community partners in planning
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Develop evidence-based interventions
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Integrate inclusivity, sustainability, and collaboration
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Develop roll-out plan that includes monitoring and evaluation
Strategic Communications and Advocacy
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Communications planning
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Key message development
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Dissemination via broadcast TV/radio, internet, social media, print and out-of-home
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Development of advocacy tools
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Ethnic media placement
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Constituent and stakeholder engagement
Research and Data Analysis
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Quantitative and qualitative data collection
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Development of culturally-sensitive survey instruments
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Data analysis for evaluation and comparative purposes
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Proficiency with MS Office tools such as Excel and Powerpoint
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Familiarity with SPSS
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Results interpretation and reporting to stakeholders
Process Improvement
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Participatory collection of requirements and input
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Feasibility studies
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Recommendations for improvements to key processes and work flow
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Development of guidelines, manuals, toolkits, resources
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Results-oriented implementation plans linked to strategic plans
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